Best gray market watch dealers7/2/2023 ![]() He said that in some cases operators in the gray market are cooperating with the brands, removing new models from sale when asked or reducing discounts manufacturers consider excessive. “There are many sources for gray market watches: authorized retailers who want to get rid of slow-selling models, country distributors or even the brands themselves,” said one watch industry executive who asked not to be named. However, a sudden end to a boom in Chinese demand is forcing the brands to begin working quietly with dealers in the gray market, occasionally to help with sales but mostly to secure some influence over the unofficial resellers, according to dealers and industry executives interviewed by Reuters. It means slow death for luxury goods," Jean-Claude Biver, head of LVMH's LVMH.PA watch division, told Reuters at last month's Baselworld watch fair, describing the gray market as the "industry's cancer". "In luxury goods, when you break the illusion of prestige, the dream, the prices, it takes away the confidence. Swiss watchmakers say they loathe this “gray market” because high discounts damage the meticulously crafted aura of prestige and make it harder to sell their goods at the full price. With sales falling, more unsold timepieces are finding their way from the Swiss-dominated industry’s carefully controlled official retail networks to online platforms where they are often offered at steep discounts. ![]() ![]() Rolex Datejust watches are displayed at the Baselworld Watch and Jewellery Show in Basel, Switzerland March 22, 2017. ![]()
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